Almost everyone has used a Logitech product, but far fewer would call it a brand they care about.
This business case asks how Logitech should position itself online to win over Gen Z as it expands into European social commerce.
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Thailand’s wealthiest shoppers still prefer the mall. How does a premium online marketplace win them over?
Our winning strategy for Lazada at the TUBC competition in Bangkok repositioned LazMall as a place that feels like walking into a mall.
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The Art Gallery of NSW has an ageing audience, and its free boutique cinema could be the gateway to young Sydney.
This branded film season, ‘The Summer We Never Had’, gives Gen Z a nostalgic invitation to watch pre-smartphone films about friends and long summer days.
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How can National Australia Bank get an overconfident Gen Z to actually care about scams?
This advertising campaign, ‘Better Safe Than Sorry’, draws humorous parallels between safe banking and safe sex: everyone knows the precautionary habits, but few follow them in the heat of the moment.
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Cutting back on alcohol usually means sipping from a soda can while everyone else has a fancy glass.
This drink brand reimagines the Spanish and Italian classics, from vermút to tinto de verano, keeping all of your favourite rituals with friends, without the alcohol.
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