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La Casa

Cutting back on alcohol usually means sipping from a soda can while everyone else has a fancy glass.

This drink brand reimagines the Spanish and Italian classics, from vermút to tinto de verano, keeping all of your favourite rituals with friends, without the alcohol. I built the concept for ‘La Casa’ from the positioning and brand story to the illustrated labels.

Company: La Casa (my own brand concept)
My role: Solo project: positioning, brand story, illustration and packaging

Credits

Tutor: Adam France. Illustration for Product & Branding, UTS Sydney.

“Your beverage labels are the standout project, where your experience with traditional medium has been paired superbly with brand understanding and commercial awareness. Big kudos for your overall professionalism, presentation skills and approach to every task.”
Adam France

The range: vermút, tinto de verano and spritz

Process: label sketches and gouache tests

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